Happy Independence Day

Best wishes to all of you for your happiness and prosperity on 59th Independence day of India.

Yesterday watched Swadesh on STAR Gold starring Shah Rukh Khan directed by Ashutosh Gowarikar. In the film Swades, an NRI idealist - Mohan Bhargava (played by Shah Rukh Khan) is on holiday in India and decides to visit his nanny’s village. A scientist by profession, Mohan he is so moved by the poor living conditions and the plight of people in the village that he decides to stay back to help make a difference. He leads people in the village to come together and generate electricity. While the focus is on generating electricity, the process also involves integrated community development.

CONTRIBUTE ON THE OCCASION OF INDEPENDENCE DAY
On the occasion of the television premiere of the film, Star Gold and Ashutosh Gowarikar have joined hands to embark on a mission - Project Swades.

Project Swades will take the cue from the reel film and work on generating electricity for a village(s), in real life. People can contribute to the cause by SMSing Swades to 7827. For each SMS sent, STAR Gold will donate Rs. 10 to the Project Swades Fund. Reliance and Spice Telecom will also donate Rs. 10 for each SMS their subscribers send, which will be debited to the cell phone bill of the subscriber. The funds will go towards the electrification of one or more villages depending on the amount raised.

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