Yeah, its true - its not going to be cola war this season. Its going to be a Radio War this winter. In last 2 weeks Delhi has seen launch of two new FM channels - RadioOne 94.3 started earlier this month and ADAG’s Big Fm 92.7 launched yesterday. Despite 4 FM majors already in there, Delhi’s thirst for songs/call in programs/traffic reports and listening to RJs in not going any less.

AgencyFaqs reports-

Radio One has divided its day’s programming based on different time slots. The station will play songs according to the mood which listeners are in that time slot. For instance, breakfast drive will play songs with a high energy level; late mornings it will target housewives and hence play a mix of popular numbers along with old songs. The late afternoon slot is targeted at college-going students. The late evening slot will play soft and soothing numbers for listeners to retire for the day. The late night retro slot, as the name suggests, will play all old songs. The graveyard shift will make the listener call it a day with gentle music.

The competetion is hotting up and time will soon come who can provide the listeners with great music and little lesser of RJs and very boring repetetive ads.

Anil Dhirubhai Ambani group-controlled Adlabs’ radio venture, Big 92.7 FM has been launched today on September 24, 2006. Big 92.7 FM plans to reach 45 cities, 1,000 towns and 50,000 villages. Big 92.7 FM will be introducing lot of interactive features with the specific aim of building a community of cell phone users hooked in to the radio station.

There is an advertisement in HT today showing Abhishek Bachchan which titles, “Aa Gaya Hai Big 92.7 Fm Sirf Hum Jaison ke liye”. Everything is Big about it, as is the case with most of the things associated with Reliance group. They have also mentioned that RJs on the station will be big names too, making it celebrity station kind of place.

Previous Posts about FM channels in Delhi

- Listen to Radio City Online
- Visual Radio
- Another FM radio Channel in Delhi

Here is an interesting link to find the kind of personality one has. The results are quite close to what you are if you answer the questions honestly and with a little bit of thought. Experts say we should use personality type descriptions to better understand ourselves and others, but shouldn’t feel restricted by our results.

This test will take about 10 -12 minutes and have 20 questions. At the end of the test you will be assigned one of 16 possible personality types.

Take the test now…

Yale University is in the process of putting up select undergraduate courses for free on the Internet through a grant from the William and Flora Hewlett Foundation. The courses and designing a web interface for these course is to be completed by fall of 2007.

The Open Educational Resources Video Lecture Project has received $755,000 for an 18-month pilot phase. The project will create multidimensional packages—including full transcripts in several languages, syllabi, and other course materials—for seven courses and design a web interface for these materials, to be launched in the fall of 2007. If the venture proves successful, Yale hopes to significantly expand its online offerings over the next few years. The new venture joins a growing number of university-based initiatives that use the Internet to make educational materials widely available.

While MIT’s OpenCourseWare model has been widely emulated, Yale will be the first university to tap the potential of digital video by combining course architecture with essentially complete sets of lectures from these courses, as presented by its faculty.

the Axe Effect … Have’nt tried it … have U?