Another FM radio channel might put one off but this 95.0 FM channel is there with a difference, there are no advertisements, no Radio Jockeys (RJs). I just came to know about this radio station todays itself and it goes on and on without any ad / rj being there.
I am not sure when this channel was launched , I have tried to locate information about this channel but was unable to find any information on internet. While searching I found a link : Radio Stations in Delhi, India which lists the following stations in Delhi :
• 666 kHz All India Radio
• 819 kHz All India Radio
• 1017 kHz All India Radio
• 1368 kHz All India Radio
• 102.6 MHz All India Radio
• 106.4 MHz All India Radio
• 90.4 Radio Jamia,
• 91.0 MHz Radio City, Delhi
• 93.5 MHz Red FM, Delhi
• 96.9 MHz Indian Institute of Mass Communication (IIMC)
• 98.3 MHz Radio Mirchi, Delhi
• 105.6 MHz Gyan Vani, Delhi
Anyway ad-free radio seems a good deal for music lovers and hard time for other FM stations such as Red FM, Radio Mirchi, Radiocity. The point that immediately comes to my mind that how will & for how long will they survive. I would say they would require a business model something like Google which introduced Adsense to keep their search engine running.
Another interesting informationthat I found is from here :
- Radio has a reach of 56% and there is a distinct skew towards males.
- Radio Mirchi is the most popular station and is tuned by people in SEC A and B.
- People listen to FM at home (70%), while driving (32%), at public places (9%) and at the office (7%).
- Almost 51% of the people listen to FM for an average time of one hour and another 39% listen to FM for a longer period of 1-3 hours.
- Sunday listenership is dramatically low with only 10% of the people tuning in to FM vs. weekdays where the number of tune-ins is as high as 94%.
- Majority of the people listen to Hindi film songs (63%), followed by Hindi pop (40%), remixes (37%) and English pop (33%).